1. Make sure your HTML code validates! go to: http://validator.w3.org/ and run your code to see if it is being flagged for errors that may effect the engines ability to decipher it.
2. Make sure your main key word or phrase appears near the top of your home page in text - not as a graphic. Use it again on your page, but do not overuse it.
3. Keep all text a legible size. Search engines do not prefer small text. They get suspicious of spamming!
4. Use Alt tags on all your graphics so that engines know what they represent.
5. Make sure all of your links are functioning.
6. Include a site map.
More to Come!